Small Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW IMPORTANT IT IS TO HAVE BRANDED PACKAGING & SHIPPING MATERIALS
In this episode, we discuss the role of custom packaging in your business. From adding professionalism to making customers feel like they’re unwrapping a gift, we’ll cover what’s essential, what’s extra, and how to approach it cost-effectively.
Topics We Discuss: Branded Packaging, Small Business Aesthetics, Customer Experience, Cost-Effective Branding
 
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LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON MY CLIENT THAT GREW THEIR BUSINESS TO $250K ANNUALLY THROUGH SOCIAL MEDIA
In this episode, I break down the strategies that helped one of my clients, an apparel company, grow their business to $250k a year using social media. With an average order value of $62 and an audience of 42k, they mastered the art of building a brand that resonated deeply with their audience.
We’ll discuss how they nailed their brand voice, maintained a consistent content schedule, and focused on the deeper meaning behind their brand rather than just the products. From understanding the sales process to utilizing segmented email marketing and hiring the right people, you’ll learn the key moves that took their business to the next level.
Topics We Discuss: Social Media Strategy, Product-Based Business Growth, Brand Voice, Sales Process, Scaling with Systems
 
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LISTEN TO THIS EPISODE IF YOU FIND YOURSELF CONTEMPLATING STARTING A NEW PROFILE ON IG TO START OVER
In this episode, I tackle a common question from Julie, who’s wondering if she should start a new Instagram profile after feeling stagnant for over a year. We’ll discuss when it makes sense to start fresh—like changing niches or dealing with account violations—and when stagnancy might be due to content strategy or consistency.
I’ll walk through key questions to ask yourself before making the leap and why starting over isn’t always the answer. Tune in to learn how to assess your current profile and decide whether it’s time for a reset or a content revamp.
Topics We Discuss: Instagram Strategy, Stagnant Profiles, Content Quality, Niche Changes, Social Media Growth
 
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LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO LEARN MORE ABOUT PRICING YOUR PRODUCTS & CHARGING WHAT YOU’RE WORTH
In this episode, I dive into the importance of understanding profit margins and why affordability isn’t the goal for most small businesses. We’ll explore the challenges of keeping prices low, from scalability issues to limiting your potential for growth.
I’ll explain why charging your worth and clearly communicating the benefits of your products is key to success. Whether it’s $150 mugs or handmade goods, people will pay for what they perceive as valuable. Tune in to learn how to price confidently and position your products in a way that connects with your audience.
Topics We Discuss: Profit Margins, Small Business Pricing, Perceived Value, Building Community, Charging What You’re Worth
 
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LISTEN TO THIS EPISODE IF YOU FIND YOURSELF IN A BUSINESS PIVOT AND UNSURE HOW TO NAVIGATE IT
In this episode, I speak with Eden Strader about her experience with business pivots, the mindset shifts that helped her through it, and the challenges she faced along the way. We explore what it takes to navigate big changes as a business owner, from dealing with struggles to embracing growth.
Eden Strader is a six figure photographer turned business coach who inspires creative entrepreneurs, artists, and makers to build a life of artistic growth, wealth, and personal power with carefully curated strategies in marketing, mindset, sales strategy, and self care through excavating her client's unique brand of magic.
HER IG: https://www.instagram.com/edenstrader/
HER POD: https://podcasts.apple.com/us/podcast/thats-my-personal-business/id1526581260
 
Topics We Discuss: Business Pivots, Mindset Shifts, Navigating Change, Entrepreneurship, Personal Growth
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LISTEN TO THIS EPISODE IF YOU’VE BEEN STRUGGLING WITH IMPOSTURE SYNDROME AND ARE READY TO MAKE A SHIFT
In this episode, I explore a powerful mindset shift to help you fight imposter syndrome and take your business to the next level. What if, instead of focusing on potential failures, you asked yourself, “What if it works?” I’ll guide you through flipping negative thoughts to positive ones and embracing the possibility of wild success.
We’ll dive into why business owners are relentless in their pursuit of growth and why holding yourself back out of fear of failure isn’t an option. Tune in for a motivational boost to go all in and bet on yourself.
Topics We Discuss: Imposter Syndrome, Mindset Shift, Business Growth, Overcoming Fear, Entrepreneurship
 
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LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT YOU WANT TO REMOVE BUT YOU’RE NERVOUS & DON’T KNOW HOW
QUESTION: Discontinuing products or product lines if you have diversified too quickly. How would you phrase this to your clients? Also as a small business how do you deal with the guilt, knowing the customers you will directly be choosing to no longer serve even though you know this is the right choice?
If you’re feeling stuck between discontinuing a product and growing your business, this episode is for you. I’ll share how to approach removing a product or product line without guilt, and how to communicate this decision to your customers with care.
Topics We Discuss: Product Discontinuation, Small Business Strategy, Customer Communication, Business Growth
 
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LISTEN TO THIS IF YOU’RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START
I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track.
Each stage has its own focus—whether it's setting big-picture goals for the year, creating a promo calendar, mapping out content, or simply brain-dumping tasks for the week. I also share tips for time-blocking and keeping creativity and fun in the mix while managing your business growth.
Tune in to hear my personal approach to staying focused, hitting revenue goals, and maintaining balance.
Topics We Discuss: Business Planning Routine, Content Calendar, Revenue Goals, Time Blocking, Small Business Strategy
 
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LISTEN TO THIS EPISODE IF YOU FIND FEARS & IMPOSTER SYNDROME POPPING UP AS YOU RUN YOUR BUSINESS
In this episode I talked with my friend Deanna about feeling stuck and paralyzed by fears but how often it actually is the things we are most afraid of that hold us back to where we are Deanna deBara is a writer and podcast host. Her podcast, Season of Stuck, is an exploration of the all-too-human experience of feeling stuck and offers insights in how to navigate stuckness, learn from it, and ultimately get unstuck - and step into the next version of our selves and our lives.
Deanna's IG: https://www.instagram.com/seasonofstuck
Deanna's pod: https://www.seasonofstuck.com

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW THE BEST WAYS TO USE AI AS A SMALL BUSINESS WITHOUT LOSING CONNECTION & COMMUNITY
 
AI is not going away anytime soon. AI is only going to help you become more resourceful and understand information at a totally different speed. At this rate, it'll only help you grow quicker and not get left behind as people implement it.
Today we're discussing how to use AI as a small business and the ways that I find to be most helpful. We are all about keeping the personal touches & connection around here -- so we aren't talking about the plain email or blog post writing -- we're going DEEPER!
In this episode learn the ins & outs of AI's capabilities, softwares to use, and how to start implementing it into your business growth routine!
 
TOPICS WE DISCUSS: AI in Business, Artificial Intelligence for Small Business, technology as an entrepreneur 
 
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